In the last 25 years, the invigorating art form of making a music video has grown to be one of the most influential and individually stylistic modes of production in the industry. From the first frame to the last, music videos serve as a blank canvas to your minds eye, a place to show the world what you can really do when let loose with a camera. But, if you let your creative juices drown your common sense approach to production, your music video masterpiece could wind up a public-access catastrophe.
A music video is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
Although the origins of music videos go back much further, they came into their own in the 1980s, when MTVs format was based around them. The term music video first came into popular usage in the early 1980s. Prior to then, such clips were described by various terms including promotional films or promotional clips.
Despite all of the artistic freedom involved with making a music video, the end result still has to serve one purpose and that is promotion. The music video is a promotional tool for the artist, it sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads. While a hit video can do a lot for you as a director, its primary goal is to serve the music artist.
The first step in making your music video is the treatment. In the world of high budgets and major labels, directors typically are contacted and asked to develop a concept or a treatment for the video, based on the message or the mood of the song. This step is often a crap shoot. Its where jobs are won and lost. Often the best concept is not the one that wins the job. Still, large budgets are not always the directors best friend.
They often cause more problems and cloud the pathway to creative ingenuity.
Another early form of music video were one-song films called Promotional Clips made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of soundies were made, mostly of jazz musicians, but also of torch singers, comedians, and dancers.
Before the Soundie, even dramatic movies typically had a musical interval, but the Soundie made the music the star and virtually all the name jazz performers appeared in Soundie shorts. The Panoram jukebox with eight three-minute Soundies, were popular in taverns and night spots, but the fad faded during World War II.
Today, with YouTube many artists with varying degrees of talent are to present their brand of music to their audience. They can easily create a following that will largely go unnoticed and for really nothing of the costs that are associated with the big or more popular styles of music. This is great as prior to Youtube and the like these artists would not have a hope of success and could be lost. Music Video has a lot of appeal.
About the Author (text)Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com
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